A great brand isn’t just about beautiful design—it’s about consistency. A brand style guide ensures your team (and your future self) know exactly how to represent your brand across every platform.

Here’s what to include in your brand guidelines:

1. Logo Usage

  • Primary, alternate, and icon versions

  • Spacing rules and size minimums

  • What not to do with your logo

2. Color Palette

  • Hex, RGB, CMYK values

  • Primary vs. accent colors

  • Accessibility tips (contrast matters!)

What to Include in a Brand Style Guide - ModRabbit Creative

3. Typography

  • Header and body fonts

  • Web-safe alternatives

  • Sizing hierarchy

4. Brand Voice & Tone

  • How to sound like your brand: playful, professional, bold, etc.

  • Example phrases or do/don’t language

5. Photography & Graphic Elements

  • Examples of on-brand imagery

  • Custom patterns, icons, or textures

  • Dos & don’ts for visual content

6. Social Media Templates & Rules

  • Highlight covers

  • Image sizing

  • Branded templates for posts/stories

How ModRabbit Creative Can Help

Need Help Building Yours?

ModRabbit Creative offers full brand identity packages with ready-to-use brand guidelines that make staying consistent easy. Let’s build something that scales.