eBlu Solutions is a healthcare cloud-based platform created to streamline the prior authorization process for the offices of specialty healthcare providers. With their platform, providers can initiate treatment easier, experience fewer errors, and make it easier for their patients to remain on treatment.
eBlu Solutions has been developing this platform for more than a decade. Yet, they never focused on branding because they remained under the radar while developing their product.
The company aimed to refresh its visual identity. This update aims to reflect the company’s innovative services better. It also reflects the company’s modern approach and commitment to healthcare technology.
The new wordmark logo represents the technological synergy between eBlu Solutions, healthcare providers, insurance providers, and pharmaceutical companies in their platform. The colors chosen reflect the trustworthiness (blue) that eBlu possesses within the healthcare industry (green).
