Evo Mortgage is a startup founded in 2018. To understand what the market identifies with, I conducted research on real estate and mortgage companies. The owners of the company are both fond of complementary colors, particularly blue and orange. This color choice is indicative of their partnership and excellent customer service. They work very well together and complement each other, all while providing warm, accommodating, and down-to-earth service to their clients.
We aimed to create a brand that tells the story of Evo Mortgage’s identity. A modern approach was applied to Evo Mortgage’s identity.
The logo was designed to convey a solid, authentic presence in their business. The logo also represents the letters ‘E’ and ‘M’ in the name Evo Mortgage, and can also be translated as a banking building. The images used on the website and marketing collateral are warm and diverse. This captures the feeling of owning a new home.
