Evo Mortgage is a startup that was established in 2018. To understand what the market identifies with, I conducted research on real estate and mortgage companies. The owners of the company are both fond of blue and orange complementary colors. This choice of colors is indicative of their partnership and excellent customer service. They work very well together and complement each other, all while providing warm, accommodating, and down-to-earth service to their clients.
We aimed to create a brand that tells a story about the identity of Evo Mortgage. A modern approach was applied to the identity of Evo Mortgage.
The logo was designed to represent a solid and authentic presence in their business. The logo also represents the letters ‘E’ and ‘M’ in the name Evo Mortgage and can also be translated as a banking building. The images used on the website and marketing collateral are warm and diverse. This is representative of the feeling of owning a new home.
