Metta Massage & Therapeutics is a small, local business that provides massage therapy to the city of Louisville, KY. The former website was not intuitive for the end user. The call to action button was difficult to find. The images were extremely cliche and not well-positioned. The site also lacked color – using black as the main color scheme.
The owner wanted a purple/maroon color scheme for the new, improved website. The contrast for the call to action button was added with the color cyan. Monotone images are juxtaposed with pinks and purples, creating a soft contrast.
The rebranding of the logo came in early 2023. Using the same maroon color scheme while adding a soft blue – the logo was upgraded to a more modern and timeless mark representing wellness, balance, and harmony.
